SEO Audit2023-02-28T12:26:16+00:00

Professional SEO Audit Services

Take the first step in combating an underperforming website, by identifying which on-page and off-page factors are hampering your organic rankings on Google.

SEO Audit Overview

Is your business struggling to reach its goals due to poor rankings on Google? According to a recent study, 75% of marketers believe that SEO tactics are key for achieving marketing goals.

If you’re wanting to boost your rankings and maximise your marketing efforts, a comprehensive SEO Audit is the first essential step for success.

Think of an SEO Audit as a digital health checkup for your business, with SEO specialists providing an overall website diagnosis. By shining a light on the inner workings of your site, we can pinpoint which flaws are stifling rankings, killing click through rates and hampering conversions.

Our audits provide actionable recommendations to correct any site issues we find, with clear instructions on how to improve organic rankings. Taking a granular approach, we get into the nitty gritty of analysis, looking at everything from the technical backend of your site, to factors such as on-page content and off-page backlinks.

the Codefixer SEO team

Our SEO Audit Process

1.

Discovery

2.

Analysis

3.

Strategy

4.

Execution

5.

Reporting

Our SEO Audit process starts with a discovery meeting – and a friendly introduction! At this initial stage we’ll get to know your business from your perspective – getting an understanding of your current site performance, as well as future business goals.

After completing an initial SEO Audit Checklist, our SEO Specialists will take a deep dive into the analysis of your website. We conduct a thorough holistic review, examining on-page and off-page factors for weaknesses and issues.

For every site issue uncovered, an actionable SEO recommendation will be provided. Your team will now be equipped with bespoke SEO knowledge and understanding, applicable for both current and future marketing campaigns.

Each SEO recommendation we provide will come with a priority level. From high to medium to low priority, you will be able to clearly identify which fixes have the highest SEO impact in relation to effort required for implementation.

Choose to implement this new SEO strategy yourself – or let us do the hard work for you! Our SEO strategies are typically implemented over a 12 month period, with monthly deliverables and data-based reporting to track SEO progress.

1.

Discovery

1.

Discovery

Start with a Free Initial Inquiry and Discovery Meeting, to check if Local SEO is a good fit for your business.

2.

Analysis

Comprehensive Local SEO Audit – think of this as a health checkup for your online business presence!

3.

Strategy

A bespoke and highly specific Local SEO Strategy will be created for both your website and Google My Business Listing.

4.

Execution

Your Local SEO Strategy will be implemented over a minimum 6 month period, with a personalised monthly project plan.

5.

Reporting

Data-driven performance reports and maintenance, will provide a clear monthly breakdown of your Local SEO progress.

Michael Wall

Google Partner

Michael Wall one of Ireland’s longest serving SEO and Pay Per Click specialists performs the SEO Services, and has extensive experience working on major CMS systems.

Micheal firmly believes SEO & PPC works hand in hand, being specialists in both, we can ensure outstanding results.

SEO Audit Services

  • Benchmark – To gain a better understanding of both current and historical website performance, our specialists will benchmark your site against top competitors in your industry. This involves assessing key SEO metrics such as organic traffic, conversions, domain rating and keyword rankings.
  • Technical AnalysisBy conducting a full crawl of your website, we can assess its technical foundations and pinpoint SEO errors. Our technical SEO audits conduct a thorough review of areas such as:

    Site architecture

    • XML sitemap and robots.txt file
    • Broken pages, redirects chains and canonical errors
    • Javascript errors
    • Structured data usage
    • Page speed
    • Security issues and more
  • Content Strategy Analysis – Whether your content is fresh, evergreen or a mixture of both, our audits will pick up on SEO weaknesses such as poor readability, low content pages and duplication issues. We’ll also assess keyword targeting, internal linking, page layouts and blog content opportunities.
  • On-Page and UX AnalysisOur on-page analysis will determine how well your website caters to bots as well as end users. Reviewing everything from page titles and meta descriptions, to website navigation and use of CTAs, we will evaluate a plethora of on-page factors to determine where improvement is needed.
  • Off-Page Analysis – Backlink analysis allows us to take a deep dive into the referring domains passing authority to your site. Our experts will review the health of your website backlink profile, looking at dofollow/nofollow links and anchor text usage, as well as identifying broken backlinks and the presence of toxic or spam domains.

Our Promise to You

Experienced SEO Professionals Dedicated Project Manager Data-Driven SEO Strategies/
Led by Northern’s Ireland’s longest serving SEO Specialist, our highly skilled team know SEO inside-out. With over 20 years combined experience and a 9/10 client retention rate, we are proficient in delivering SEO success. Our “one point of contact” policy means you won’t be passed around from person to person. You can expect frequent communication from a dedicated project manager who can respond directly to queries, quickly and efficiently. We create strategies based on proven tactics and data-driven results. Our digital marketing campaigns are focused on meeting client KPIs and achieving tangible and measurable results – we like to let the statistics do the talking.
Long-Term Growth & Support Extension To Your Team In-Depth Data Analysis & Reporting
Our core values are integrity, honesty, hard work, continuous improvement, and customer commitment. You can count on us to provide long-term support and assistance, in sync with your business needs and company growth. Committed to collaboration and success, we act as a seamless extension of your in-house team. We won’t alienate your workers with technical jargon – instead we work together to achieve the best outcome for your business – we’re a partner, not a dictator! Our skilled SEO analysts will provide you with honest, detailed and transparent data reports. We don’t believe in automated reporting, we prefer an in-depth granular approach, monitoring KPI’s that matter to you.

Experienced SEO Professionals

Led by Northern’s Ireland’s longest serving SEO expert, our team of Google Specialists know SEO inside -out. Our Google Partner Status along with over 40 years combined experience, make us experts in our field.

Dedicated Project Manager

Our “one point of contact” policy means you won’t be passed around from person to person. You can expect frequent communication from a dedicated project manager who can respond directly to queries, quickly and efficiently.

Data-Driven SEO Strategies

We create strategies based on proven tactics and data-driven results. Our digital marketing campaigns are focused on meeting client KPIs and achieving tangible and measurable results – we like to let the statistics do the talking.

Long-Term Growth & Support

We boast a high customer retention rate, providing long-term support and commitment to our clients. You can count on our passionate team to provide out-of-hours and weekend assistance as and when required.

Extension To Your Team

Committed to collaboration and success, we act as a seamless extension of your in-house team. We won’t alienate your workers with technical jargon – instead we work together to achieve the best outcome for your business – we’re a partner, not a dictator!

In-Depth Data Analysis & Reporting

Our skilled SEO analysts will provide you with honest, detailed and transparent data reports. We don’t believe in automated reporting, we prefer an in-depth granular approach, monitoring KPI’s that matter to you.

Frequently Asked Questions

What is an SEO Audit?2023-02-27T11:31:00+00:00

An SEO audit is the process of analysing and evaluating a website, to identify issues which are negatively impacting organic rankings on search engines such as Google.

SEO Audit agencies start their process with a SEO Audit checklist, using data analysis tools to crawl a website, spot technical errors and assess backlink toxicity – as well as manual reviews to check onpage SEO issues and gauge user friendliness.

SEO specialists then collate all of this information, highlighting significant issues with a comprehensive SEO Audit Report. SEO Audit Reports detail all site issues that need attention, ranking each according to importance.

SEO audits provide a breadth of SEO knowledge and specialist tactics, as industry experts provide hands on advice and practical recommendations on how to improve each area of your website.

What is a Technical SEO Audit?2023-02-27T11:33:19+00:00

A Technical SEO Audit is the process of analysing the technical foundations of a website, to determine which factors are hindering organic rankings within the SERPs.

Technical SEO audits place a strong focus on identifying web development issues, such as crawl errors and indexation issues, broken links, issues with CSS and Javascript, page headings and harmful directives on sitemaps.

Technical SEO Audits not only identify issues but also highlight shortcomings and missed opportunities for ranking higher on Google. In this sense, SEO Audit reports provide recommendations to fix existing issues, as well as ways to implement further improvements to optimise your site.

Why does my business need an SEO Audit?2023-02-27T11:36:11+00:00

Using an SEO audit service provides tremendous benefits to all businesses seeking to improve their digital performance. Several key benefits include:

  1. Saves Time and Money – SEO audits require an expert SEO skill set – if you’re unsure of what issues to look for or how to find them, your SEO strategy will prove ineffective, wasting time and money. While in-house marketing teams may already have SEO knowledge, website audits can be time consuming. By expediting the auditing process, you can improve business efficiency and speed up implementation of your strategy.
  2. High ROI – By investing in an SEO audit, your business will see significant improvement in search engine ranking – with this comes increased brand awareness, higher click through rates and an immense opportunity to increase conversions.
  3. Improved Site Performance – By identifying what issues are causing poor user experience, your business can improve on its weaknesses and create a site that not only receives clicks, but also retains users. By optimising on-page factors and catering to searchers’ needs, and optimising across all devices.
  4. Understand the Competition – SEO audits can help identify your main competitors and understand their approach to digital marketing. By analysing the competition, your business can upgrade on competitor tactics, steal opportunities they are missing and stay one step ahead at all times.
How long does an SEO Audit take?2023-02-27T11:38:53+00:00

Conducting an SEO audit can be a lengthy process, as it requires in-depth analysis with precise and detailed recommendations. At Codefixer, our SEO audits can take anywhere between 4-6 weeks, depending on the size of your website.

How much does an SEO Audit cost?2023-02-27T11:40:59+00:00

There are many SEO agencies out there offering “FREE SEO Audits” – we hate to break it to you, but you really do get what you pay for – and that’s not very much when it comes to these!

Free SEO audits consist of little more than automated reports, where your website is plugged into an online tool and an automatic report is returned. These provide little value, with generic templates providing similar advice to a host of different clients.

At Codefixer, our SEO Audits are hand crafted by specialists who are passionate in resolving website issues for clients. We combine insights from both analytic software and manual human perception,to provide a blended and intuitive audit report which speaks to both technical performance and user experience. Contact our team today for more information on our pricing packages.

What’s next after an SEO audit?2023-02-27T11:43:55+00:00

SEO Implementation of Strategy. Unlike some other SEO agencies and consultants that will only produce a strategy document, after the audit we can help you implement and monitor the work needed. Our SEO specialists will work through your monthly project plan, fulfilling all tasks and deliverables, whilst keeping you updated on strategy progress with monthly data based reports.

If you’re unsure why your website is suffering from poor online visibility, contact our team of SEO specialists who can diagnose and fix website issues with a comprehensive SEO Audit.

Still have questions? We’d love to hear from you!

Regardless of scale or size, we would love to hear what you have in mind for your business.
Contact us today to move forward with your new digital strategy.

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