Google Ads Training Belfast
Improve your Google Ads with simple and effective training
Learn Google Ads from Experts
With our Professional Google Ads Training, you and your team can take control of your campaigns, optimise your ad spend and drive better results — without making costly mistakes or relying on outside help.
Our Google Ads training courses are practical and tailored to your business, meaning you learn the methods we use daily and leave the course with skills that can be applied immediately.
Course Topics
Our Google Ads courses blend essential theory with hands-on practice.
Before each training session, we review your Google Ads account and build a personalised course based on your business goals. This means each training session is unique, some of the topics you can learn about include:
Your Google Ads Course Director
Meet you Google Ads Course Director, Michael Wall. Michael is a Google Certified Partner and one of Northern Ireland’s longest-serving Google Ads specialists, with over 20+ years industry experience and hundreds of training sessions under his belt.
Michael specialises in Google Search, Display, Standard Shopping Ads and PMax, and gets a lot of satisfaction from sharing that knowledge with others.
Is Google Ads Training Right for You?
Our Google Ads training courses are suitable for all levels of experience and roles within your business, from complete beginners to experienced marketing professionals. Whether you want to take your Google Ads in-house or brush up on your own skills, we design training specifically for you.
We offer Google Ads training for small groups or 1-to-1 sessions, depending on your needs.
Our training is ideal for:
Course Location
Choose the training format that best fits you and your team best. We understand that everyone learns differently, so we offer a range of location options in-person and online.
At Our Belfast Office
Join us at our South Belfast training room on Malone Road for a comfortable learning experience, with refreshments provided.
At Your Workplace
We can deliver training at your office anywhere in Northern or Southern Ireland, making learning convenient for your team.
Virtual Training
Prefer to learn remotely? Our online sessions let you gain Google Ads expertise from anywhere. Check out our blog for free resources.
Why Us?
Businesses We’ve Trained in Google Ads
Hear What Our Students Think
“Michael is a true organic and paid search market expert…. He helped me develop an excellent new Pay-per-click campaign, increasing conversion rates and reducing cost per click.”
“Michael spent a very profitable day training [our] team… in Google Ads and Analytics. Michael’s depth of understanding and experience is second to none.”
“We did a Google Ads… workshop with Codefixer recently. It was absolutely brilliant. They do a customised training manual which is very useful… [for] implementing some of the ideas.”
Frequently Asked Questions
Here’s an example of a session we held for a local Belfast company.
We started by meeting with their team to customise an agenda, review their market and analyse their current Google Ads and Analytics accounts. This allowed us to pinpoint effective keywords, assess search volumes, identify budget wastage and set up conversion tracking in Shopify and Google Analytics.
On the training day, we guided their team in building a new search campaign from scratch, covering best practices for structuring ad groups, using negative keywords, adding ad extensions and writing strong, effective ads. We also discussed match types to ensure precise targeting.
After the session, we provided a list of action items and followed up with email support, ensuring they could apply and build on what they learned. This client is now confident in managing their Google Ads accounts themselves.
There are many online Google Ads training courses available to introduce you to some of the basics of Google Ads, however, Google Ads is not a one size fits all solution and the approach required differs significantly from business to business. Attending a private Google Ads training session will result in a personalised schedule tailored specifically for you.
In the past, we’ve provided Google Ads training to users from all walks of life and all levels of experience. We teach at a pace that suits you and will be tailored to your desired outcomes. Whether you’re a beginner, intermediate or expert, we can help you.
Following your Google Ads training, we will provide you with ongoing support to answer any questions and provide you with continuing support. We can also provide subsequent training sessions, either on more advanced topics, or as an annual refresher.
Google Ads can be daunting to begin with given the terminology and options available. We break Google Ads down into manageable course material which is understandable to even those with little or no experience.
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