Google Ads revenue increased by over 200% in 2023

Client Overview

• The client is an airport parking provider beside Belfast International Airport.
• Key coverage areas include NI and ROI.
• The customer wanted to increase car park bookings and profitability.
• Website hosted on WordPress.
• We had access to Google Ads, Analytics, & Tag Manager.

The Brief

• The client had a strong brand however a limited online presence before hiring us.
• High levels of competition in the industry.
• The client’s main goal is to increase car park bookings throughout NI and ROI and maximise revenue and profitability.

Strategy – What did we do?

• With the help of our SEO team we built the client a functional and converting website.
• Set up proper conversion tracking to accurately measure and analyse results.
• Set up search and display campaigns. Optimal campaign types to help clients achieve their goals.
• Segmented campaigns by targeted countries to keep them laser focused and easy to measure results.
• Utilised customer email lists and custom audiences within our display campaigns as part of our retargeting strategy.
• Strong focus on branded campaigns in NI & ROI due to high levels of competition.
• Excluded underperforming locations, reducing waste and improves conversion rates.
• Extensive keyword targeting, ensuring we had the highest impression share of airport parking related searches.
• Tested various bidding strategies to identify the most profitable approach.
• With seasonality being a big factor we managed budgets to maximise conversions during peak periods.
• Set up structured, regular meetings with the client.