June 17, 2020
What’s Better? Google Ads or SEO
We don’t see Google Ads (Pay Per Click) and SEO as competing. Find out what strategy we recommend.
June 3, 2020
Important Post Website Migration Checks & Considerations
What is a website migration? A website migration occurs when a website owner decides they want to make a substantial change to the website, this could involve changing the website domain, moving to a new server or re-designing the website …
June 2, 2020
What is an Attribution Model in Google Analytics and Why It’s Important
What is an Attribution Model? An attribution model is a tool that allows marketers to measure the value of each touchpoint in the customer journey before successfully converting/purchasing. Google describes an attribution model as “the rule, or set of rules, …
May 24, 2020
Over 100 Reasons Why Shopping Carts Are Abandoned
If you run an eCommerce site, here’s a list of issues that may be holding your site back. This is an actual list of concerns that almost stopped purchasers from completing their order. The responses are grouped into related categories.…
April 20, 2020
Google E-A-T and Why It’s Important
What is E-A-T? E-A-T was mentioned by Google in 2015 when it officially released its Search Quality Guidelines and stands for Expertise, Authoritativeness, and Trustworthiness (E-A-T). The purpose of E-A-T is to regulate the quality of the content being produced …
April 16, 2020
Covid-19 Google Ads Grants & SME Support
On the 20th of April 2020, Google announced extra information regarding eligibility criteria & Ad Credit details. This article was updated last on 21/04/20 below. A few weeks ago Google announced that it was offering support to small and medium …
April 16, 2020
How We Generated Over £1m for Our Client Using Google Shopping
Recently we reached an important milestone for one of our clients, achieving £1,000,000 in revenue through their Google Shopping campaign.
April 8, 2020
What We’re Up To During the Coronavirus
Our team are still working away at home on client campaigns. Luckily over the last couple of years we’ve supported WFH days, so the transition has gone relatively well. We can be contacted on our normal phone line, through our …
March 23, 2020
Coronavirus Update
We have closed our offices for the safety of our clients. We will be working remotely for
March 10, 2020
Google ‘Find Results On’ Update & Its Impact on SEO
In April 2019 Google started testing the new “Find Results On” feature in some countries in Europe,
March 7, 2020
How to Make Your Search Results Stand Out with Schema Markup
Do you ever browse through the SERPS (Search Engine Results Pages) and notice richer results that attract your eye, stand out a mile and wonder why yours don’t? For instance, below is an organic result for an e-commerce website that …
January 28, 2020
January 2020 Google Featured Snippet Update
Back in September 2019, we wrote an article on “How To Rank In The
January 25, 2020
Google Ads & SEO Training with Harlequin Manufacturing
We love sharing our knowledge and passion for Google Ads & SEO. We spent a fantastic day with Harlequin Manufacturing reviewing &
January 17, 2020
Cutting Display Wastage By Excluding Targeting Expansion
Something of a reoccurring theme in our Codefixer Blog is preventing Google from spending our ad budget on users outside of our chosen targeting. For instance, if we are hoping to target users who live in Belfast, and have visited …
January 4, 2020
Codefixer Launches New Website for Reid Black
We’re delighted to have launched a new website for our client Reid Black Solicitors. Reid Black are a leading firm of solicitors specialising in hearing loss claims, personal injury, medical negligence and family law with a number of offices throughout …
December 24, 2019
Technical SEO Job
Codefixer is a digital marketing agency specialising in Search (SEO & Google Ads). Due to continued growth, we have a Technical SEO job available. We are looking for a full-time SEO with at least 2 years of experience …
December 11, 2019
How Solv Group’s New Website Has Proved to be a Big Success
After conducting an SEO Audit on the website it became pretty clear that the Solv Group website was underperforming. The mobile experience was awful and suffered from really poor user engagement.
November 25, 2019
Using Google My Business for Black Friday
The festive season is quickly approaching, with Black Friday, followed by Cyber Monday, Christmas & New Years. Festive consumers will be looking for the best available options to meet the growing demand for gifts and bargains. This provides us with …