December 11, 2020
How To Get Free Traffic & Sales From Surfaces Across Google
What Is Surfaces Across Google? Surfaces across Google is a Google Merchant Center programme designed to allow retailers and owners of e-commerce websites to promote their products for free on Google properties such as the Google Shopping Tab, Google Search …
December 10, 2020
Important Questions You Should Ask an SEO Agency Before Hiring Them
How do you choose a good SEO agency? By asking the right questions. Below are some important questions you should ask an SEO agency before you hire them.
December 9, 2020
SEO Isn’t Just About Keywords: Here’s Why!
Those who are new to Search Engine Optimisation may assume that SEO is about the strategic use of keywords to help guide web users to their content. – And they’d be right!
October 10, 2020
Google Ads Faces Backlash From Advertisers Over Changes
Google has recently introduced a number of changes to the Google Ads platform over the summer of 2020 which were met with an overwhelmingly negative response from the Google Ads community. Read more on these controversial changes.
August 25, 2020
Important SEO Questions You’ve Asked with Answers
Do you offer a Free SEO audit? No, most companies that offer free SEO audits just run automated software that produces a report that offers little value. We offer comprehensive paid SEO audits, written by specialists that will study …
August 25, 2020
Your Most Frequently Asked Google Ads/PPC Questions Answered
As a Partnered Google Ads agency, we quite regularly receive questions by inquisitive business owners & marketers about Google Ads, and the benefits of a Google Ads account maintained by Codefixer. Below, Corey, who looks after our Google Ads …
August 20, 2020
Bing Webmaster Guidelines – What it takes to rank on Bing
When we think of search engines the first thing that comes to mind is Google. For the vast majority of people, Google is the go-to search engine to find information online. However, Google is not the only search engine available, …
July 3, 2020
How Does Google Ads Calculate Your Cost Per Click?
How the Google Ads Auction Works Each time a user searches on Google, even before a single result is returned, there are a complex series of calculations done almost instantaneously to determine which content is most suited for the user’s …
June 20, 2020
What’s the Biggest SEO Mistake?
This SEO mistake can literally wipe your traffic out overnight and kill your leads and sales. Watch the video for some advice.
June 17, 2020
What’s Better? Google Ads or SEO
We don’t see Google Ads (Pay Per Click) and SEO as competing. Find out what strategy we recommend.
June 3, 2020
Important Post Website Migration Checks & Considerations
What is a website migration? A website migration occurs when a website owner decides they want to make a substantial change to the website, this could involve changing the website domain, moving to a new server or re-designing the website …
June 2, 2020
What is an Attribution Model in Google Analytics and Why It’s Important
What is an Attribution Model? An attribution model is a tool that allows marketers to measure the value of each touchpoint in the customer journey before successfully converting/purchasing. Google describes an attribution model as “the rule, or set of rules, …
May 24, 2020
Over 100 Reasons Why Shopping Carts Are Abandoned
If you run an eCommerce site, here’s a list of issues that may be holding your site back. This is an actual list of concerns that almost stopped purchasers from completing their order. The responses are grouped into related categories.…
April 20, 2020
Google E-A-T and Why It’s Important
What is E-A-T? E-A-T was mentioned by Google in 2015 when it officially released its Search Quality Guidelines and stands for Expertise, Authoritativeness, and Trustworthiness (E-A-T). The purpose of E-A-T is to regulate the quality of the content being produced …
April 16, 2020
Covid-19 Google Ads Grants & SME Support
On the 20th of April 2020, Google announced extra information regarding eligibility criteria & Ad Credit details. This article was updated last on 21/04/20 below. A few weeks ago Google announced that it was offering support to small and medium …
April 16, 2020
How We Generated Over £1m for Our Client Using Google Shopping
Recently we reached an important milestone for one of our clients, achieving £1,000,000 in revenue through their Google Shopping campaign.
April 8, 2020
What We’re Up To During the Coronavirus
Our team are still working away at home on client campaigns. Luckily over the last couple of years we’ve supported WFH days, so the transition has gone relatively well. We can be contacted on our normal phone line, through our …
March 27, 2020
How to Fix Unwanted Sitelinks Appearing in Google Search
Sitelinks are a great way to improve the click-through rate on branded searches as they can help visitors navigate your website more effectively by displaying internal pages in search results. The problem with sitelinks is you can’t directly specify which …