Google Ads Landing Page Design
Drive leads and boost sales with custom landing page design
Are your Google Ads campaigns getting clicks yet failing to convert?
Bespoke landing page design could be the perfect solution.
A landing page is a standalone page designed for the specific purpose of converting users who have clicked on your Google Ads. They’re the most effective way to reduce ad-spend wastage and increase your ROAS long-term.
Many of our clients achieve a 10% conversion rate when using a bespoke landing page.
How Do Google Ads Landing Pages Work?
When clicking on a paid ad, it’s important to provide a user-friendly page that accurately matches what the searcher is looking for – that’s where landing pages come in.
By using limited navigation, targeted messaging and clear calls to action, a bespoke landing page creates a clear path that directs users towards your chosen conversion.
Landing pages can be used to:
Google Partner
Michael Wall, one of Ireland’s longest serving SEO and Pay Per Click specialists, has extensive experience in Google Search, Display, Standard Shopping Ads and PMax.
Michael has seen first-hand how the right landing page design can improve conversions and maximise return on ad spend.
Our Landing Page Services
Landing Page Audit
If you already have a landing page, our landing page audit provides a detailed review with actionable recommendations. We assess design, content, and performance, offering insights to help improve conversions and align with best practices.
Landing Page Design
For businesses with underperforming websites that don’t currently use landing pages, we can design a bespoke landing page tailored to your goals. We use persuasive content and conversion-driven layouts, to turn visitors into leads.
Landing Page Build
We build landing pages on platforms like Unbounce and WordPress for fast, cost-effective launches — no developers needed. We handle everything from integrations, to tracking setup and mobile responsiveness.
Landing Page Optimisation
Ongoing optimisation helps you get the most out of your landing page. Through continuous adjustments to layout, text and CTAs, we fine-tune every element to see what works best. This approach recently doubled a client’s conversion rate, with many of our other PPC accounts consistently achieving over 10% conversion rates.
Frequently Asked Questions
Landing pages are usually separate from a website’s main navigation and aren’t linked from menus or other pages. Instead, they are accessed directly through ads, email campaigns or search engine results. On some websites they can be hosted on a subdomain (e.g., promo.yoursite.com) while other websites place them within a dedicated folder (e.g., yoursite.com/landing-page).
Landing pages are highly effective for industries focused on lead generation. These include local businesses like restaurants, salons and gyms, as well as professional services such as law firms, financial advisors and consultants. Home services, healthcare providers and real estate businesses also benefit greatly from landing pages that drive conversions and capture inquiries.
Landing page layout is important because visitors should be able to get the information they need immediately and complete the desired action with ease. The layout should segment the information in a way that is easy to digest and steer the visitor towards the desired action. Mobile and desktop versions of pages should also be individually designed with screen size in mind.
Effective landing page content needs to be clear, focused and persuasive — cutting through the fluff to deliver exactly what the reader wants. Before creating landing page content, we start by identifying the visitor’s main pain point and showing how your product or service solves it. By emphasising key benefits, incorporating social proof and finishing with a strong call to action, we make your page drive conversions and maximise results.
Landing page pricing varies and will depend on your individual requirements. Included in the price you will get a bespoke design and page tailored to your offering, conversion-focussed copy, management and reporting, as well as optimisation and any ongoing refinements to make sure your landing performs as best as it can. Please get in touch for free if you’d like a no-obligation quote.
While you can use the same landing page for different campaigns, we recommend creating one that’s tailored for each campaign. This will mean your message and offer match what the visitor is expecting, making it more likely they’ll take action.
Google Ads landing pages can start delivering results almost immediately after going live. One of our clients hit their targets within 1–2 weeks (for the first time in 10 months) after launching their new Google Ads landing page!
A well-optimised landing page shouldn’t need constant updates, but it is important to monitor performance and make refinements when needed. If we notice a drop in conversions or areas for improvement, we adjust things like copy, CTAs or layout to keep it performing at its best.
Yes, while Google Ads landing pages are primarily designed for paid traffic, we follow SEO best practices to make sure they are well-structured, fast and user-friendly. This helps with your ad quality scores and potential organic visibility. However, for long-term SEO success we recommend a dedicated SEO strategy.
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